"Don't be afraid to take a big step. You can't cross a chasm in two small jumps." - David Lloyd George

Direct Information Pvt Ltd (doing business as Directi) is a privately held company founded in 1998. The company focus centers around commoditising Volume based web services such as Domain Registration, Web Hosting, Content Management etc and selling these Products/Services through Resellers to Customers worldwide. Through a growing Reseller network of over Resellers, we serve a customer base in over countries. With a 200% monthly growth, we have the most comprehensive suite of Web Automation tools. Our Service Portfolio includes Domain Name Registration, Payment Gateway Services, Web Hosting, Colocation, Digital Certificates, Managed DNS Services, Domain Forwarding, Mail Solutions and various other services.

Directi currently operates a worldclass team of technical architects churning out some of the most path-breaking software in the world of Web Hosting Automation and Web Provisioning. Through our efficient Network of Directi Resellers and our online automated Support processes we offer the most comprehensive solution to enable your Online Presence.

Achievements

• Directi is a fully operational ICANN Accredited Registrar. There are only 179 Accredited Registrars worldwide, of which only 90+ are operational.

• Directi has a customer base of over Customers, growing at the rate of thousands of Customers every month

• Directi is the largest Web Hosting provider in South East Asia

• Directi is a pioneer and Market Leader in Web Hosting Automation Services

Beliefs
There are certain fundamental beliefs that guide all our Products, Services and Technology decisions -

Open Source Software:
Directi is a strong supporter of the Opensource community, OpenSource Software and Opensource Fundamentals. A large portion of our software work is either Open Source, or derives from/extends existing Open Source software. Our work culture and methodology largely derives from Project Management principles and philosophies of the Open Source community

Last Mile Control:
We firmly believe in offering maximum control to the last mile. All our Product and Services have been designed with extremely easy-to-use web based interfaces that allow the Customer complete control over his account. This minimises Support and Servicing costs associated with any Web Service

Reseller Co-Branding/Partnering:
Our core competence is managing Technology. We intend to stick by our competence. Early on we realised and focussed on building Volume-based web services that can be used by all and sundry. We also very clearly understood that with the kind of global potential that our services had it is best to sell these services through Resellers who could take care of Local/Last mile Support, Billing, Client Servicing, allowing us to focus on our Core Competence - BUILDING GREAT TECHNOLOGY. Most of our Product offerings have lucrative Reseller volume pricing as well as a fully functional API to allow complete customisation and integration.

Complete Automation:
While companies have internal staff that handles what they call an Automation Drive, every individual of Directi is always on what we like to think of as AUTOMATION OVERDRIVE. We firmly believe in automating every repeatable process. Be it internal processes, or our Products. Minimising Manual intervention maybe a division in another company, at Directi - its Corporate Culture.

Proactivity:
"Our behaviour is a function of our decisions and not our conditions." We function by bringing about improvement on a continuous basis as an internal initiative and not just as a response to external influence. Internal feedback cycles and automation drives ensure that we always have something new to announce on a regular basis. Proactivity is so imbibed into our culture that it allows us to maintain an exponential growth rate and keeps us ahead of our competitors at all times.

Product Portfoliio
We have a vast product portfolio. We offer Domain Name Registration of a large number of gTLDs (.com, .net, .org, .biz, .info) and ccTLDs (.tv, .cc, .nu, .bz). We offer 128 bit Digital Certificates of Verisign and Thawte at wholesale prices. We offer Web Hosting solutions, Dedicated Server Hosting, Colocation plans. We have a tie-up with various Datacenters around the world and have over 90 operational Servers colocated in these datacenters. We also have our own Payment Gateway, which is the only one of its kind in the country to offer Master Merchant Payment Gateway solutions for websites. Our payment gateway solution allows any website to start accepting online payments from their website for Products/Services without requiring any technical knowledge or high investment. Our integration process has been heralded as one of the easiest in the country. Clients such as Benzer, Charagh Din, Ultra Video, Procter & Gamble, Rahejas, NASSCOM, TIE, iBaya, Oyzterbay, Roopam, Benzer etc use our services for their web enablement.